You’ve started managing a Shopping campaign for a client who thinks the campaign, which attributes conversions to the first ad customers clicked before completing a conversion

You’ve started managing a Shopping campaign for a client who thinks the campaign, which attributes conversions to the first ad customers clicked before completing a conversion, isn’t providing a good return on investment (ROI). You should Compare 2 models to…

You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?

You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities? A) Check impressions for each product in Merchant Center B) Segment performance by various shopping views in the “Dimensions” tab…