You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” You use keyword insertion


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You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:

  • We Sell dark chocolate
  • We sell dark chocolate
  • We Sell Chocolate
  • We Sell Dark Chocolate

The correct answer is:

  • We Sell Dark Chocolate

 
Read more here: https://support.google.com/adwords/answer/2454041

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