An app advertiser would want to use a third-party tracking company to:
- A) To have a single SDK to add to your app instead of one from each ad network
- B) To have more control when communicating with each ad network
- C) To see which of an app’s new users came from recent advertising clicks or views
- D) To receive reporting on basic usage analytics
Correct answer is:
- A) To have a single SDK to add to your app instead of one from each ad network
Read more here: https://support.google.com/partners/answer/6209182